Mark Zuckerberg has revealed that a dislike button is being worked on and Facebook will be testing it soon. He shared that people have consistently been asking about this capability for years: “We’ve finally heard you and we’re working on this and we will deliver something that meets the needs of the larger community.”
In his latest town hall Q&A session that was held at Facebook’s headquarters in Menlo Park, Calif., the company’s chief executive said that his team has been hearing things and shared that it’s not a matter of down voting people’s opinions and posts, but rather expressing empathy to moments.
“Not every moment is a good moment,” he said. “If you share something that’s sad like a refugee crisis that touches you or a family member passes away, it may not be comfortable to like that post…I do think it’s important to give people more options than liking it.”
Zuckerberg said that it’s a surprisingly complicated process, but that Facebook has an idea and they’ll be testing it out soon. If it works out well, they’ll roll it out more broadly. In a previous town hall session, Zuckerberg disclosed that Facebook was thinking about a dislike button. This time it appears that the concept has moved forward and is now closer to being implemented.