Pearlena Igbokwe: Full Profile of Universal TV’s new President

Pearlena Igbokwe: Full Profile of Universal TV’s new President

PEARLENA IGBOKWE: FULL PROFILE OF UNIVERSAL TV'S NEW PRESIDENTPEARLENA IGBOKWE: FULL PROFILE OF UNIVERSAL TV’S NEW PRESIDENT.

A veteran Executive Producer, Pearlena Igbokwe has been named President of Universal Television, a subsidiary of National Broadcasting Cable (NBC), Universal Television Group.

Nigerian-born Igbokwe has become the first Nigerian, (South Eastern Igbo Tribe) and first African-American to assume such a prestigious position in the US Media Industry. She became President after Indian-American Bela Bajaria stepped down earlier in the week after nearly five years of running the Los Angeles-based unit. Here is the full Profile of Pearlena Igbokwe (Age, Background, Education and more)

Pearlena was named studio President on Friday, replacing Indian-American Bela Bajaria who stepped down

Announcing Igbokwe’s new position on Friday, the President of NBC Entertainment, Jennifer Salke, described her track record at NBC as remarkable, thus making her a good choice for the topmost position at the studio.

Jennifer said:

Pearlena’s remarkable track record in drama programming at NBC over the last few years made it clear that she was the ideal choice to lead the studio into its next phase of growth. Her leadership, vision and taste have resulted in an impressive string of drama successes – fromThe Blacklist, Blindspot, Chicago Med, Shades of Blue and the upcoming series This Is Us, Timelessand Taken—that coincides with our return to a top position among networks.”

What we know about Igbokwe:

Background

  • She was born in Lagos State, Nigeria in the mid 1960s.
  • Pearlena grew up in a small village in the southeastern part of Nigeria, where she hails from.
  • Pearlena lived through the Biafran war – her village was attacked by bomber planes and they depended on food that was airlifted to them.
  • At the age of six, she moved to join her father in the United States of America.

Education

She attended Yale University between 1983 – 1987, where she acquired a Bachelor of Arts (BA) degree in English.

  • She went on to attend the Columbia Business School between 1990 – 1992, where she got a Master of Business Administration (MBA) degree in Marketing and International Business.

Career

  • Pearlena joined Prudential Financial as a Group Representative in 1987 and she spent three years with the company.
  • She started off her career in the entertainment industry as the Manager, Direct Response Marketing at Showtime Networks between 1992 and 1994.
  • She held several positions at Showtime including: Director, Special Projects (1994 – 1996), Director, Original Programming (1996 – 1999), Vice President, Original Programming (1999 – 2004), Senior Vice President, Original Programming (2005 – 2012) and Executive Vice President, Drama Development (2012 – 2016).
  • Before her latest position, she was the Executive Vice President, Drama Programming for NBC Entertainment.

Meanwhile, Igbokwe was one of Multichannel News’ “Wonder Women” in 2010. She has also appeared previously in Hollywood Reporter’s “Top 35 under 35,” as well as in Ebony and Black Enterprise’s “Top 50 Showbiz Players.”

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