How Ronaldo Made His Wealth Outside Football.
In Forbes’ latest (2017) ranking, Portuguese and Real Madrid Super Star, Cristiano Ronaldo has emerged as the World’s Highest paid player. See how he made it below…
Meanwhile, fellow footballer and strong rival, Barcelona’s Lionel Messi comes second in 2017.
How Ronaldo Made $88Million
Ronaldo has made a whoping $88 million over the past 12 months from salary, bonuses and endorsements.
Ronaldo is only the second team athlete after Michael Jordan to rank as the top-paid since Forbes began tracking athlete earnings in 1990.
It is a good time to be a world-class athlete in a popular team sport. TV money is fueling massive increases in player salaries across baseball, basketball, football and soccer. The cutoff for the top 100 athletes is $20.8 million, up $2 million over last year.
Ronaldo’s Real Madrid contract is worth more than $50 million a year in salary and bonus and runs through 2018. He triggered one of those seven-figure bonuses by leading Real to the Champions League title when he found the back of the net on the clinching penalty kick.
The three-time FIFA player of the year is a marketing juggernaut earning $32 million off the pitch by our count. He kicked off a contract extension with Nike NKE -0.57% last year worth $13 million a year (Nike is partnered with 50 members of the top 100).
Other Ronaldo endorsement partners include Tag Heuer, Herbalife , Pokerstars, Clear Shampoo and more. He has his own line of suits, cologne, shirts, shoes, underwear and hotels under construction.
Ronaldo’s massive social media presence is a boon to marketers, encompassing 215 million followers across Facebook, Instagram and Twitter.
He posted 255 times on social media promoting a brand over the last year. Those posts generated $176 million in media value, according to Hookit, which tracks sponsorship value in social and digital media.
Messi ranks No. 2 with earnings of $81.4 million. Messi earned bonuses from Barcelona and chief sponsor Adidas when he racked up his fifth FIFA player of the year award in January. Messi’s total earnings from sponsors were $28 million.
His Adidas pact is worth more than $10 million annually, and he also has endorsement relationships with Huawei, Tata Motors , PepsiCo PEP -0.03% (Gatorade and Lay’s brands), Gillette and Electronic Arts EA +0.44%.
Our earnings figures include salaries, prize money and bonuses paid out between June 1, 2015, and June 1, 2016.
Endorsement incomes are an estimate of sponsorships, appearance fees and licensing incomes for the same 12 month period based on conversations with dozens of industry insiders.
We do not deduct for taxes or agents’ fees and we don’t include investment income.